Sztuczna inteligencja w biznesie

Praktyczny przewodnik po narzędziach AI

ISBN: 9788328939868

Książka

Artur Strzelecki
Uniwersytet Ekonomiczny w Katowicach
1 Maja 50, 40-287
Katowice, Polska

Opis

Ta książka jest dla początkujących i średniozaawansowanych osób, które chcą realnie wykorzystać AI w firmie: właścicieli i menedżerów, product managerów, marketerów i e-commerce, specjalistów HR, konsultantów oraz analityków i osób odpowiedzialnych za wdrożenia (IT/operacje). Nie musisz programować -- nauczysz się skutecznego promptowania, pracy z asystentami i agentami oraz automatyzacji w narzędziach low-code/no-code, a także doboru modeli i architektury (chmura vs lokalnie, RAG) pod konkretne cele i ograniczenia. Zyskasz też praktyczne kryteria oceny kosztów, ryzyk, jakości, wymagań infrastrukturalnych i zgodności z regulacjami, żeby podejmować lepsze decyzje wdrożeniowe bez ulegania marketingowym rankingom.

Streszczenie:

Sztuczna inteligencja, odmieniana przez wszystkie przypadki i konteksty, stała się w ostatnich latach jednym z najmocniej dyskutowanych tematów. Powstają liczne artykuły poświęcone fenomenowi AI, opasłe tomiszcza dotyczące jej rozwoju i publikacje odnoszące się do przyszłości, która nas w związku z tym czeka.

Jednak ten poradnik, choć nie unika niezbędnej teorii, jest zupełnie inny.

Stawiam w nim na praktykę, łączę podstawy technologiczne z kwestiami biznesowymi, pokazuję zarówno mechanizmy działania współczesnych systemów AI, jak i sposoby ich zastosowania w firmach i organizacjach. Za sprawą tej książki poznasz nie tylko możliwości poszczególnych narzędzi, lecz także związane z nimi ograniczenia, koszty, ryzyka, wymagania infrastrukturalne, konsekwencje organizacyjne i regulacyjne.

Krótka notka o autorze:

Artur Strzelecki jest profesorem Uniwersytetu Ekonomicznego w Katowicach i pracownikiem Katedry Informatyki, specjalizującym się w marketingu internetowym, analityce internetowej, wyszukiwarkach internetowych oraz zastosowaniach sztucznej inteligencji w biznesie. Czterokrotnie znalazł się w światowym rankingu TOP 2% naukowców według Stanford University. Jest autorem licznych publikacji naukowych w renomowanych czasopismach międzynarodowych oraz uczestnikiem projektów badawczych i konferencji na kilku kontynentach. W swojej działalności badawczej i dydaktycznej koncentruje się na wpływie AI na edukację, organizacje i biznes, prowadząc m.in. kurs „Narzędzia AI w biznesie". Od ponad dekady współtworzy Festiwal SEO – największą w Polsce konferencję poświęconą optymalizacji stron internetowych – oraz współpracuje z przedsiębiorstwami w zakresie strategii widoczności online, analityki internetowej i marketingu cyfrowego.

Spis treści:

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Dane bibliograficzne:

Wydanie drukowane: ISBN 978-83-289-3986-8, premiera 17 listopada 2026, format 165 × 235 mm. E-book: ISBN 978-83-289-4450-3, data wydania: 7 października 2026.

Strzelecki, A.(2026). Sztuczna inteligencja w biznesie. Praktyczny przewodnik po narzędziach AI. Wydawnictwo Naukowe Helion.

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